2022 CASE Gold Award
International award received from the Council for Advancement and Support of Education (CASE). CASE is a global nonprofit association dedicated to educational advancement professionals—in alumni relations, communications, development, marketing, and advancement services—who share the goal of championing education to transform lives and society. The "Black in Business" campaign was awarded for advancing the Tippie College of Business through innovative, inspiring, and creative ideas.
BRIEF
Use the Tippie College of Business' social media platforms to celebrate Black History Month
ABOUT
"What does it mean to be Black in business?"
The 2021 Black History Month social media campaign at the University of Iowa Tippie College of Business passed the mic to our Black students. We took high-quality studio photographs of each subject and ran them on Instagram in black and white. Each subject had their chosen word behind them in Hawkeye gold for their first image, followed by several more portraits showing different dimensions and depths of their personalities. Their thoughts behind their chosen word were then included in the copy of each Instagram post (hyperlinked in each caption below). We hope by sharing their raw experiences, we will bring light to a group that is underrepresented and underserved in the field of business.
The campaign received strong positive feedback from current students, alumni, faculty, staff, and social media colleagues outside the university. It also met our goal of humanizing a portion of our student population who has expressed feeling underrepresented, unseen, and unheard. The campaign also provided a platform of visibility so prospective students could picture themselves at the college.
Black In Business promo video deliverable heavily influenced by Uninterrupted's The Shop title sequences
