Images introducing our incoming Associate Dean Charles Wayne Keene. We had Keene spray paint a Tigerhawk on a canvas in Tippie's courtyard to show his commitment to the University and also to align with our Instagram's new approach to content that appeals more to current/prospective students instead of a higher-ed brand. This shoot was a fun way to introduce students to Keene's lighthearted nature and curate his brand into someone who students can interact with.
Creative Director, Photographer
During the meteoric rise of UIowa Women's Basketball player and Tippie student Caitlin "Logo" Clark in her 2021-22 season into national superstardom, she was captured performing the Jordan shrug celebration in-game. We saw the opportunity to capitalize on her status as a Tippie student and her trending stature by Photoshopping her celebration around the college's building.
What resulted was the highest-impressioned (16,482) post in our Instagram's history. This simple edit, in conjunction with clever copywriting, resulted in an elevated brand that showed engagement in touch with trending topics and the ability for Tippie to relate with students.
Edit
In celebration of Hispanic Heritage Month, we invited four Latinx students to come into the studio and paint flowers while we documented their artistic journey. Historically, flowers represent the beauty and creation of life both in living and death.
The photography was paired with copywrite that shared these students' thoughts on what Hispanic Heritage Month means to them.
Creative Director, Photographer
On the first day and start of the Fall 2021 college semester, we placed disposable cameras around the halls of Tippie. We encouraged all students to take pictures and document their back-to-school experiences. Whereas traditionally we have reached out to students to perform takeovers in a structured outline, this project was our first attempt at crowdsourcing content in a freestyle manner that engaged all students to express themselves. College has traditionally been an institution where a lifetime of memories are made, so we chose to synergize with that thought process using these disposables and helping our students create memories with their friends.
Soon after, the University of Iowa social media channels followed suit with this idea and placed disposables around campus.
Creative Director
One of our best performing content pieces on Instagram with 4560 impressions and 748 engagements - a 16.4% engagement rate. This image was posted before the first in-person game of Iowa Football in over a year, coincidentally also when Drake released his CLB album. We decided to merge those two worlds and create a piece that rides the pop culture wave while creating hype for the Iowa Football game.
Promo video for the Clothing Closet, a program where students can borrow professional clothing, in anticipation of Tippie's Career Fair